An amazing opportunity has arisen for a Marketing & Communications Manager to join our client in their office based in Eastleigh. The purpose of the role is to manage the team in delivering high quality and effective marketing and comms activity which builds the brand to help meet targets in client, staff and volunteer recruitment, retail sales, fundraising donations and fundraising event and campaign recruitment.
Responsibilities
To lead the development and implementation of a multi-channel marketing and comms strategy, which addresses key organisational objectives (primarily promotion of services to recruit clients, and income generation).
To oversee the development and delivery of marketing plans for specific events, activities and campaigns ensuring activity is integrated across all channels where appropriate; delegating some of these projects and personally leading on your own portfolio of projects. This includes for example, lottery and legacy promotion; event participant recruitment; client recruitment.
To ensure the effective rollout of the refreshed brand, and be the brand guardian, providing the support and oversight to ensure the brand is used properly across the organisation.
To line manage a team of 2 people (1 FT, 1 PT), providing leadership and expertise to coach and develop team members.
To efficiently manage workloads across the team, and by outsourcing to trusted marketing freelancers and agencies.
To oversee budgets to ensure the most effective use of all marketing spend, negotiating with third party suppliers and advertisers to secure the best possible prices.
To use data to analyse effectiveness of marketing activity and inform future campaigns; and report on the effectiveness of marketing campaigns against agreed KPIs.
Produce reports for Director of Fundraising and Marketing as required.
To plan and maintain a marketing content calendar.
To ensure social media and digital channels, including the website, are monitored and updated regularly with urgent matters responded to in a timely fashion.
To oversee the updating and development of the website, managing the relationship with our website designer/hosts.
To be a charity spokesperson, as needed.
To maintain crisis management protocols and pragmatically consider future risks to reputation.
Manage and develop the Marketing and Communications team; setting objectives and monitoring through regular 1-2-1s and annual performance appraisals.
Internal and external stakeholder management and collaboration, working closely with colleagues across the organisation, volunteers, clients and partners.
Essential Skills
A confident marketer with a strong track record of leading successful marketing and communications activity.
Able to demonstrate a creative approach to marketing challenges that achieves results.
Proven ability to prioritise work and manage multiple priorities.
Conscientious and pro-active problem-solver.
Self-motivated to set and achieve ambitious marketing and comms KPIs.
Experience managing and monitoring budgets, and evaluating marketing spend.
Resilience and keenness to work flexibly for an emotionally demanding organisation and sometimes sensitive environment.
Desired Skills
Line management experience.
Good working knowledge of various packages such as Microsoft 365, WordPress, Canva and analytics on Facebook Ads and Business Manager, Google Analytics and other platform reporting tools.
Education and/or training in marketing, advertising and communications, or similar.
Experience and understanding of marketing and communications in the voluntary sector.
Full time – 37.5 hours per week (will consider part-time / job share or flexible working requests)
Hybrid. We anticipate around 60% of time will be spent out and about at meetings or in our Head Office